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Research a major media market- Inventory availability due to demand
Research a major media market (Boston, New York, Los Angeles, etc.). This can be the closest major market to you or someplace else. Why did you choose this market?
Research the following:
Audience size
Cost of media
Inventory availability due to demand
Efficiency of media (cost vs. audience)
Target market audience (e.g., marketing skiing in Los Angeles)
Thoroughly investigate the market audience. Describe the population and its characteristics, geography, buying habits, and available media in all categories (as well as the cost of each medium). This should be a combination of narrative and bulleted information.
